People have been selling homes for over 100 years, and honestly, not much has changed — except how expensive and complicated the process has gotten. Sellers are still expected to hand over 6–10% of their equity in commissions and fees, wait months with no guarantee of a sale, and hope a buyer’s financing doesn’t fall apart at the last minute. We’ve always felt that was unfair. Selling a home doesn’t have to be this hard.

To make things worse, the rise of “We Buy Houses” companies hasn’t made life easier for sellers — it’s made it murkier. Many of these operations dangle offers that sound too good to be true, bury escape clauses in their contracts, and change the price on you at the last minute. In most cases, the person making your offer has no intention of buying your home themselves — they’re simply putting it under contract and shopping it around to find another buyer at a higher price, using your home as a bargaining chip. We think that’s wrong.

We’re also tired of watching massive corporations sweep into neighborhoods, buy up properties, and convert them into rentals — pulling homes out of reach for everyday buyers and families. That’s not the kind of investor we want to be.